16 April 2017
Ensure your website is more than just a site for your web stuff
We at ecomsolutions create a marketing-activated website that converts visitors to paying clients
Until recently businesses would hire a web designer to make a website “look pretty” based on the company’s images and text. Once the build was complete the website designer would add SEO codes to optimise the site.
Today, SEO, content, strategy, user experience, website functionality and design are all integrated because you really can’t have one without the other, SEO needs to be deeply integrated into the design process. In fact, many now believe that web design should revolve around SEO, rather than the other way around. This is our approach at ecomsolutions.
Your website can no longer just be a brochure that looks nice for visitors. It must become a marketing-activated website in order to truly convert visitors into leads and paying clients.It must be the centre of your online activity. Once a visitor lands on your site, you need to have a strategy in place to convert them into leads and paying customers. To increase the odds of conversion, you need to:
• Understand who your ideal client is.
• Understand your ideal client’s intent.
• Know your ideal client’s challenges.
• Know what your ideal client expects from a website like yours.
For customers, their journey starts by researching online. People are deciding for themselves whether or not they are interested in buying from a company far before the company even realizes they are being considered. Your business needs to be ready in the early stages of your customer’s journey and must be able to guide people through that journey.
To creating a marketing-activated website we consider your website
• Gets found
• Builds trust
In order for your visitors to convert on your website, they need to be able to find your website. We follow SEO best practices and conduct extensive keyword research to put you at the top of search engine results pages.
Visitors want to feel assured that when they visit your website, they’ll get the answers they are looking for. We et them know that’s exactly what they’ll find on your website. We make it clear what you plan on doing for them and how you can help them. The more confident they are that you have what they need, the more likely they’ll be to become customers.
We make it easy for visitors to navigate around your website. Even if you have what the visitor is looking for, they aren’t going to buy from you if they can’t find it. We make it as easy as possible for them to get what they want.
By creating content that your visitors can consume, you’ll better establish your business as a credible thought leader within your field. If a visitor is in the beginning stages of the customer journey, we provide educational content that can help them research the symptoms or pain points that they are experiencing. For customers that are further into the customer journey, we try to provide information on how your solutions specifically can help them solve their problem.
Across every part of your website, we ensure here are appropriate calls to action (CTAs) that direct visitors to take a specific action.
We believe there is nothing more frustrating than visiting a website and not being able to find contact information when you have a pressing question. Providing this information is important for all businesses, but it is especially important for businesses who are trying to attract local traffic. Why? Providing your name, address and phone number on your website (preferably on the homepage), will help boost your local SEO.
Design should not be the sole focus of developing a marketing-activated website, but it should definitely be a part of the puzzle.We try to understand our clients correctly to create a website that is aesthetically pleasing and visually helpful in driving visitors towards the solutions they are looking for.
Before buying products or services, it is not uncommon for people to look up reviews or testimonials on a company to ensure what they are purchasing will provide the value they are looking for. We suggest the showcasing of these types of assets on your homepage so that they are readily available as your visitors come across your site.
We believe visitors want to feel an emotional connection with a company. The more they feel this connection, the more likely they’ll be to buy from you. The best way to establish this connection is by developing a personality for your brand that people feel they can relate to, and showcasing that personality throughout your website.
The number of consumers that are researching businesses on their mobile devices continues to increase year over year, without any signs of slowing down. Without making sure that your website is mobile friendly, you risk losing business from visitors who simply can’t read your website. Google is also penalizing websites that are not mobile optimized, which will impact your search results. We will ensure your website is mobile friendly.
We try to ensure your company website is so much more powerful than an eye-catching digital brochure. When we integrate search engine optimization, prominent calls-to-action, and mobile friendliness into your design process, you’ll have an engaging, interactive website that acts as an automated lead generation machine.
In addition to our website design services we also offer responsive web design services and ecommerce web development services. We also offer website and email hosting, email newsletter service and 24/7 support. Our web site search engine optimisation (SEO) services ensure your site has the best possible chance of being seen in the organic listings of search engines.
Whilst many of our happy clients are local in places such as Billingshurst, Petworth, Horsham, Crawley, Midhurst, Brighton and Worthing, most are scattered throughout the UK and many are worldwide in places such as Geneva, New Zealand and France.