There are a number of articles doing the rounds about do-it-yourself SEO. But is it really wise to do so? In the early days of the internet, when there wasn’t so much digital competition, it was possible. But nowadays, especially as the world becomes increasingly digital as a result of the pandemic, can you really afford to rely on DIY SEO if your business depends on leads generated online? It is certainly a risky strategy.

Sure, DIY SEO may save you some money in the short term. But since it is a skill that needs to be mastered, the process involves a lot of trial and error which can take up a considerable amount of time, without guaranteed results. Professional SEO on the other offers expertise in the field backed by years of experience.

Deciding whether to seek professional SEO services also depends a lot on your specific business. For example, if you are a start-up with financial backing, an SEO company can help you get established quicker and in a much more effective way than if you were to do it yourself. However, if you are a small business lacking in funds, it may be tempting to spend some time working on your own SEO. This is admirable, but the reality is the results will pale in comparison to a professional service.

What professional SEO does is guarantee expertise, focused efforts and the application of the latest strategies, ensuring better exposure for your brand. Professional SEO will ensure comparatively quicker results. Search engines are known to modify algorithms frequently, and each time there are different criteria that must be taken into consideration. If you’re doing it yourself, it can be difficult to keep up to date with these changes, and if you don’t adapt it will have a negative impact on your SEO.

It may be possible to do your own SEO, although it is time consuming and represents a big risk without any guarantee of success. If you want guaranteed results for your website, professional SEO services are always a worthwhile investment.