Get even more reach with social media marketing strategies that work for you...

In our March post about Social Media, we explored the latest trends that just cannot be ignored in current times if you want to make the most of your digital presence.

These trends included:
· IGTV
· Videos and Virals
· Augmented Reality
· Bloggers and Influencers
· User-Generated Content
· Advertising on online channels

These social media marketing strategies are already employed by most large e-commerce websites, and can help open up new marketplaces to new and old brands alike of any business type. Any brand or business that is only focussed on their offline stores can find new avenues opened up through entering or developing the online marketplace.  

However, every business is different in what they sell and with customers from different demographics, hence not every social media tool can work to the same effect in every example.       

At Ecomsolutions we make it our mission to understand the unique aspects of our client's work and their target audience, and then tailor the strategies that will work best to get them the maximum reach possible.

For instance, the demographic trends and habits of an older population will not be making much use of IGTV or apps like Snapchat. For such a target audience, a personal approach directing them towards a phone call or message is better, or consider YouTube and Facebook as better options.

It's also important to recognise that a social media strategy will depend largely on the nature of the products or service. There will be some products that will gain better reach from videos and virals for instance.

So taking into consideration the nature of the business and the target audience, a social media strategy is designed for you to work in favour of your business. Get in touch with us to discuss your requirements so that we can help you make the most of your business using social media.