Search Engine Optimisation (SEO) is something that cannot be ignored in current times. And with the changing way the world has had to operate during and post COVID 19, the way to carry out your business has changed ever more so. With more and more people resorting to the digital marketplace to carry out their operations and stay afloat, SEO strategies have altered too. They can now be especially beneficial to you.

As is the usual way in tougher times, many businesses have reduced their SEO and marketing spend to cut costs and understandably so. But now is the time to start SEO efforts slowly and steadily so that your company can begin gradually wading through the testing times ahead for a better future. Leaving this too late is only going to make it that much harder to find your place and pick up where you left off.

Although there is a lot of uncertainty at the moment, we will eventually recover and get back to a new normal. So working on your marketing and SEO as soon as possible is important even if it isn’t at 100%.

Consider the example below of a company that could start doing some SEO work and make easy gains despite the current situation. 

A company not dealing with essentials and products that are not in high demand at the moment can work in retrospective mode.
Client Reviews and Testimonials
Video reviews if possible
Pictures of how your products have been used by clients in their homes
Besides, creating videos to showcase your current stock of products will help with potential business.

How will this help?
Looking forward, these will go a long way in creating useful insider info to improve your overall content. Videos are, after all, one of the best SEO products. Used properly, they are effective in engaging your customers. Product videos can entice your audience to take the next step. And since most shopping is currently online, it makes sense to pursue these opportunities. 

You can also focus on reviewing your website. Websites get old like a car, and it may be time for a service! Bad links, broken pages etc - this not only makes a bad impression to a customer but can affect your rankings as your bounce rate may start to rise. 

We are pleased to help - contact us to talk to experts for honest and friendly advice. Strategise and work for a better future for your company in the coming months. The journey for everyone is difficult, but starting early and working steadily is what is going to help you the most.