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How Google Site Diversity Update changes Search Results - Is Your Website Affected?
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07 November 2019

The latest Google search update that rolled out in June 2019 aims to give users a more extensive range of search results. To put it in more straightforward terms, instead of seeing multiple links of the same domain names in your search results, you will see a wider number of relevant options from different domains. This search update ensures that you won’t be seeing more than two results from the same website in your search results.
 
This does, however, depend on the relevancy of the results and Google wherever appropriate, might list more than two results from the same domain. This update is inclusive of the Sub-domains as well. So if you have sub-domain such as a blog for instance (blog.domain.com), it will be considered to be a part of the main domain. Again Google depending on the relevancy may treat some sub-domains differently for the purpose of diversity. This update affects core results only and not top stories, image carousels, video snippets, or any other vertical search features. This launch is separate from the Core update that rolled out in June 2019.

How does it affect you?
According to Google executives, this is not an update as such and will not have much impact on your site. Nor does it affect its ranking - it affects the number of listings and not the quality. This update should only affect those who try to get their domains to dominate specific search results. If you have a website with two or more pages ranking for the same query in Google, you might want to pay attention and see how this Google update impacts you.

Speak to us at Ecomsolutions, as an experienced SEO agency we can advise and help. 

 
 
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We are a web design company in Billingshurst, West Sussex offering web development services in Sussex and indeed worldwide

In addition to our website design services we also offer responsive web design services and ecommerce web development services. We also offer website and email hosting, email newsletter service and 24/7 support. Our web site search engine optimisation (SEO) services ensure your site has the best possible chance of being seen in the organic listings of search engines.
Whilst many of our happy clients are local in places such as Billingshurst, Petworth, Horsham, Crawley, Midhurst, Brighton and Worthing, most are scattered throughout the UK and many are worldwide in places such as Geneva, New Zealand and France.