Implementing a good long term SEO strategy that is multi-dimensional is very important for a good page ranking on Google Search or any other search. For this, you need to understand your website’s goals in the first place. Various factors are key to good Google rankings, and they need to be optimised accordingly. Here are a few simple steps that can help your website climb the ranking ladder well:
- Targeted efforts towards on-page optimisation are very important. Relevant information about your product or services intelligently placed on your page helps Google rank your website properly. On-page optimisation consist of the following:
- Heading tags
- URL, Meta and title descriptions
- Keyword density
- Making use of proper image alt tags
- CSS and HTML validation
- Internal linking
- Good keyword research is important. Relevant keywords used in the right manner will be well recognised. Optimising the title, meta, image, and content to support those keywords is essential.
- Creating quality, informative and authoritative content is crucial. Your content should match the Search intent to be recognised.
- Creating a good number of quality backlinks to your website works well.
- Local SEO optimisation is important for local businesses.
- Social media optimisation is essential. Digital marketing efforts always result in better ranking.
Other important ranking factors include the following:
- Website design
- Navigational capabilities
- Mobile-friendly websites
- Security - SSL Certificate
- Reducing page loading time
These are just a few of the many things that can help you with your rankings on Google search. Our guidance though, is that when you begin your efforts towards better ranking, first understand the algorithms in place and asses your current search ranking. And always remember to keep adding relavent, quality content and find good ways of promoting it, and no one will be able to stop your new success!
are a UK based web design agency, also specialising in SEO and digital marketing. Get in touch if you want us to help you either with a one-off SEO review and consultation or for ongoing support. We have a proven and long-established portfolio with some excellent SEO results.