If you need something and plan to buy it online then what is your first stop? Definitely Google or other search engines! And rarely will anyone go beyond the first page of the search results as there will be good options amongst the first few results.

If you want to appear in these search results, what you need is website optimisation for organic search results that have a better potential for converting into sales. 

What are organic search results? Organic results are the ones that match the search queries of the user based on relevance. SEO strategies are all about ensuring that the website ranks higher amongst these “natural” search results.

Here are some of the most impactful website elements that aid or hinder organic search:
The right keywords
Correct use of keywords
The architecture of the website
Social Media
Usability or user-friendliness
Engagement potential
Internal links

How do you improve your ranking?
Keep your website updated
Make use of long-tail keywords
Create informative and superior quality content
Make use of backlinks
Create the right social media campaigns
Blog regularly

Why not just use paid ads?
A quick route to the top, but
Campaigns vary in price, exact, phrase or broad match
Your budget may well restrict your potential by area, or by limited keywords
Better used to compliment a good SEO strategy on the main keywords only. 

If you entrust your website optimisation to a good web development and internet marketing company, your odds of reaching the top of the search results naturally are higher. This gives you consistency, and often a broader reach.

If you want to appear at the top of the search results, get in touch with us at Ecomsolutions today! Great customer track record, experienced over 20 years, friendly and customer-focused.