Concept wise Local and Global SEO are just that; Global SEO strategies will give you international exposure while local strategies will help you engage local markets. 

What differs is the scope of exposure and the strategies that are put into place. The techniques for global and local SEO are significantly different from each other as the end result expectation is not the same. Global techniques will fail to help boost local visibility, and vice versa, hence why SEO strategies need to be carefully chosen.

Global SEO focuses on getting your website to flash in keyword searches across the globe. These are designed to ensure greater visibility to drive better traffic to your website. Local SEO on the other hand, not only provides you with great visibility but also helps you drive your potential client right to your shop. Global efforts help search engines index your website it in a way that it flashes across the search engine pages for specific keywords. Local SEO focuses more on promoting your business as a whole online.

The choice of strategies is very important when it comes to global or local SEO. Strategies need to be decided and tailored depending on the nature of your business. A digital marketing expert will work to understand your business goals and will know what strategies to put in place to help you with visibility. Got any questions regarding going global or local? Get in touch with us, and we can certainly help.