Happy visitors are more likely to stay on your website longer and convert into paying customers. When are website visitors happy? When they get what they are looking for without any navigational delays. Delays in page loading leads to a considerable loss of conversion and causes a significant rise in the bounce rate.

Load time is basically the amount of time taken by an entire webpage to load in the browser. Webpage loading involves the fulfilment of certain HTTP requests. Every page on the Internet requires multiple HTTP requests since several different resources are required to be loaded over and above the basic HTML of the page.
The page load time depends on several factors:
·       Infrastructure that hosts the website
·       Optimisation of Host
·       Bandwidth
·       Website and web page design
·       Type of contents on the page
·       User location
·       Device and the browser used

Each of these factors can be optimised to achieve the best page load time, which in turn will boost sales. Websites with low load times typically perform better on almost all fronts. These websites rank well across search engines, deliver a positive user experience while also ensuring higher conversions leading to better revenue. With the ever increasing competition and a large number of businesses going digital, it is more important than ever to put continuous effort into improving your page load times and website performance, allowing your business to sustain and succeed.