Does your business rely on local geographic searches? For a service provider or seller of say, perishable items, the majority of business is from the local area. 

Local SEO ensures that your business is found by people searching for something similar online in your locality. Such online searches include those done with certain geo qualifiers such as county, city, town, and postcode or ‘near me’ searches. In the case of such online searches, Search engines identify the geo-location and provide search results accordingly for that particular area. Local SEO is an effort to optimise your website to be visible in these local searches.

Why is it important for your business?

• Local SEO helps local customers discover your business.
• Potential customers get relevant information that they are looking for.
• A well-optimised local business can help drive people’s decisions in your favour.
• For a store owner or a service provider, local SEO brings in a lot of opportunities.
• A big percentage of mobile users on a local search tend to call the business directly from Google itself through the click to call button. Local SEO optimises your website for such call to action features.
• It makes sure that the potential local signals from the local search landscape on Google are consistent.
• The maximum number of people who do a local search on phones or tablets tend to visit that particular store physically. This increases your potential for business when done right.
• Research suggests that these local searches have a high potential of converting into sales within a day.
• Focused local SEO strategies ensure that your business flashes up when such searches come in.

Most location-based searches are qualified leads with a better potential for conversion. Since these people are specifically in search of particular products or services in your area, you can safely assume that the conversion rate will be higher. If you haven’t already given it a thought, find out more about location focused SEO for your business. 

At Ecom Solutions, we can optimise your website for location-based searches. Get in touch with us to know more.