About 15 years ago we at ecomsolutions were asked by Jackie and Jack Simonini to create a website for them in their Petworth antiques shop so they could trade online and display their wonderful period oak antiques to a wider audience than to just those who visited the shop in West Sussex. 

The website we developed has been changed over the years to keep up with changes in technology, user requirements and Google requirements. Whereas it started as mainly PC accessed where the general rule was to show only little ‘below the line’  (to avoid scrolling down the page) you click to go to new page. Nowadays it is mostly about mobile access as scrolling down is encouraged!  The antiques website started off as only 800 pixels wide but changing technology has enabled the site to improve in looks over time so it now stretches to fill any sized screen.. often over 1700 pixels wide.  It started by using small images then as download speeds increased larger and better images were able to be displayed

To rank high in the search engine listings was fairly easy at the start when it was all about keyword placement. Now the number of competing antiques websites has grown considerably and Google are of course constantly changing their search criteria to suit theirs and users requirements. Under the heading of search engine optimisation (SEO) a great deal of time and effort is constantly required to ensure the site remains in a high ranking position.  Also social media is utilised to gain maximum effect

   

Project outcome

Period Oak Antiques are probably one of the premier dealers in antique early oak furniture and other early oak antiques and works of art in England. Hence a suitably classy but easy to use site was needed that truly reflects the high quality of the rare antique oak antiques that are on offer.