24 January 2019
Without a good digital marketing strategy in place, you are likely to lose out on a considerable amount of online market share to your competitors who might be going all in on their internet marketing strategies.
Applying the right marketing strategies will also give you a better insight about your target audience which is essential when it comes to quickly converting visitors into buyers.
Digital marketing can help you create and expand your customer outreach to a great extent. It can ensure better customer acquisition which is significant for any business.
Here are some of the newer ways to grow your business through digital marketing for 2019:
1. Video marketing is a trend that is getting plenty of attention now. Video marketing through your social media channels will generally result in a positive outcome - videos are more convincing than the written word. For video testimonials, this is one trend that will work well for you in the coming year to accelerate your business.
2. Chatbots continue to be an important part of digital marketing. This technology involves instant messaging to chat in real-time around the clock with the customers. These are responsive and provide prompt answers which visitors always prefer and are satisfied with which will, in turn, have a positive impact on your business.
3. Influencer marketing is gaining speed by the day. Influencers include celebrities, Instagram or YouTube stars, bloggers and journalists who can help spread the word about your business to a broader set of audiences who are relevant to your business. Tilting your digital marketing strategies towards these will definitely have a positive outcome for you.
4. Voice search has become quite popular and will continue to do so with the advent of Alexa Echo, Google Home and Siri. Digital marketing focuses your strategies to customise responses for these which will help your business.
5. Social Media stories have recently gained popularity and are incorporated by many businesses. Snapchat, Instagram, Facebook and now even Youtube, all have this feature. Putting up captivating stories on a daily basis can help a great deal in customer engagement.
6. Personalisation is another strategy that gives assured positive results. Digital marketing strategies revolve around personalised content, products, emails and so on. Depending on the purchase history, consumer behaviour and links clicked - incorporating these will give your business a much needed boost.
These are some of the trends we are looking at that will certainly help your business grow well in 2019. Better consumer experience will assist a great deal in staying ahead of the competition, and these top tips will help you move forward in that direction. Visit us for more information.
In addition to our website design services we also offer responsive web design services and ecommerce web development services. We also offer website and email hosting, email newsletter service and 24/7 support. Our web site search engine optimisation (SEO) services ensure your site has the best possible chance of being seen in the organic listings of search engines.
Whilst many of our happy clients are local in places such as Billingshurst, Petworth, Horsham, Crawley, Midhurst, Brighton and Worthing, most are scattered throughout the UK and many are worldwide in places such as Geneva, New Zealand and France.