Online presence has become very important and has taken an altogether new meaning in recent times. More and more people are incorporating videos into marketing format as it makes one of the most versatile and engaging ways of sharing content or product information. Not only does it give a real-life picture of what you are all about, but also is a medium that can easily be shared across the various platforms that we have available today.

It is all about quick and captivating content! So you don't have to invest every single time in creating a large video that is professionally done. A simple minute-long video intelligently made is often more than enough. Videos can give a true picture of what you are all about. 

While your introductory video about your brand should ideally be done professionally, your short promotional videos are created more regularly. They could be anything from sharing information about your store, a sale or promotion, a new display, a particular piece new in stock or how your products look in clients' home. These short videos can go a long way in keeping your viewers' attention intact.

Online video presence nowadays can take various forms such as Facebook Live, or Facebook videos, IGTV, and YouTube videos, etc. More and more websites are making use of embedded videos to describe their products too. Videos make a great way of having the personality of your brand shine through. So go ahead and try it - your mobile phone is perfect for this! Tell your story about how your brand came to life, tell who you are and your experiences with your clients, build trust and relationships.

Looking at how videos are taking centre stage across all marketing campaigns, consider yourselves at least four years behind your competitors if you still haven't put any effort into getting some good videos made to promote your business. There is nothing like an excellent video to bring your brand to life.

If you have video ideas and want to take it forward, get in touch with us to know more.