A great looking website is only the first step in securing your space in the digital world, as this will only push your business forward to a certain point.
 
There are a number of factors that need to be considered to ensure that your website does its job well and this isn’t exhaustive. Both in retaining its full function and in continuing to draw in traffic (or customers).
 
Design
Website content
Navigational capabilities
User friendliness
Call-to-action (CTA) features
No downtime
Dynamic and changing designs and features
Fast Loading
 
To make sure that everything works as intended, web maintenance services are very important. A professional web maintenance service will ensure that your website is nurtured and maintained to a high standard so that it works well and at the same time looks good. So what exactly does web maintenance include?
 
Simply put, web maintenance involves the regular monitoring of your website for issues and mistakes, no different to a new car. Further, it also helps keep your website updated with relevant news and content. Web maintenance is a task that needs to be tackled on a constant basis so as to keep the website functioning well. This also helps promote continued traffic growth and reinforces SEO and Google rankings. No matter what the size of the business, web development and maintenance is very important.
 
Here is a list of things that should to be included in your regular maintenance checks:
Quick loading time without errors
Website Performance Check
Content Updates
Regular backups
Updates of software and plugins
Periodic security scans
Trouble shooting server issues when applicable
Monthly website statistics checks
Design and image updates if and when required
Responsive website checks
Checking and removal of spam comments from pages and posts
Broken link checks and corrections
Search for 404 errors
Marketing campaign changes
A complete design overhaul after a stipulated amount of time
Monthly activity report
 
These are just some of the tasks that fall under the website maintenance banner. Not only keeping your site heathy, but also having a positive impact on different aspects such as SEO, customer engagement, traffic growth, security, and keeping up with the trends and fashions.
 
Regularly website maintenance is invaluable for your business and can help your business in more ways than one. Speak to an expert for more information.